Brazilian agribusiness serves as inspiration for Colombia

On March 12, Insper welcomed a delegation from Colombia, led by presidential candidate Sergio Fajardo and comprised of prominent figures such as Gabriel Jaramillo, former president of Banco Santander, Juan José Echavarría, former president of the Colombian Central Bank, and Luis Fernando Mejía, former Minister of Planning, as well as Paulo Roberto Moreira Junior and Daniel Aguel. The delegation sought to learn about the evolution of Brazilian agribusiness and the factors that contributed to its success, including aspects related to international insertion, sectoral public policies, environmental sustainability and economic performance.

The presentation was led by Marcos Jank, coordinator of Insper Agro Global, with the participation of guest experts: Guilherme Bastos and Daniel Barcelos Vargas, from Fundação Getúlio Vargas, and Alexandre Mendonça de Barros, from the consulting firm MB Agro. The meeting was also attended by representatives of Insper, including its president Guilherme Martins, Glenda Mezarobba, academic coordinator of the Knowledge Centers Coordination, Marcelo Marchesini, manager of the Center for Management and Public Policies (CGPP), and Tomas Alvim, general coordinator of the Center for City Studies | Arq.Futuro Laboratory, in addition to the Insper Agro Global team.

The main objective of the meeting was to allow Colombian visitors to understand the success story of Brazilian agribusiness and reflect on possible applications and improvements in Colombia's agricultural policies, sharing opportunities and challenges in this important economic sector.